Messin' With Sasquatch

• Messin' With Sasquatch 
  
• YouTube Embed Video
• Made in 2007
• Minneapolis advertising agency Carmichael Lynch

This is one of my favorite ads because it is one of the few that have really made me laugh out loud. The expressions on the Sasquatch’s face are priceless and the way he walks. Especially when the man in the passenger seat says he is sorry for pulling off the first time. It immediately grabbed my attention when all of a sudden you see a huge Sasquatch, so you are just curious what kind of situation happens with him. Another thing is that the commercial is featured in the wilderness so people who camp of go hiking would definitely like this ad. One part of the commercial was when the Sasquatch grabbed the passenger through the window and threw him in the woods which I thought was very funny. It’s memorable and effective because something like that doesn’t happen…ever! So watching that makes the viewers interested. It automatically showed puffery when the Sasquatch came into the picture because once again, it was out of the ordinary. Also when the Sasquatch grabbed the man out of the front window shield. Other than that, I can see men these days pulling pranks like that any day so it was very typical.

        

The purpose of this ad is to sell Beef Jerky. Not any type of Beef Jerky though, Jack Link’s Beef Jerky. This ad has over 10 million buys with other commercials on programming that targets to the younger population. It is shown on television networks like Comedy Central, Discovery Channel, and ESPN. The Sasquatch has even made an appearance at Wild Hockey Games! So all in all, Carmichael Lynch (ad agency) is doing a great job on targeting its audience. Most of its audience would typically be males around the ages of 18 to 49.

This ad did a great job on showing comedy but the message wasn’t strong enough for me to go out and buy some Beef Jerky. It did allow me to think on it and maybe in the future if I were to walk past some, I might buy it just because the commercial popped up in my head. Carmichael Lynch produced many other commercials that had the same message but they had different pranks against the poor Sasquatch. So not only just having one commercial about the Sasquatch,  they made more because they knew the audience loved them and would sell even more just because it got peoples attention.